AI search skips your funnel: why 92% of AI traffic lands on decision-stage pages
A WebFX study of 600,000 AI sessions finds 92% of AI-referred traffic lands on decision-stage content. What that means for your content strategy.
Marketing Before the Search Bar: What Predictive Intent Means for the Conversation Economy
"Predictive intent" claims marketers can reach customers before they search. Here's what's genuinely new, what's a rebrand, and how to act on it responsibly.
Can you actually buy a flight by talking to Alexa? Amazon is about to find out
Amazon's Alexa+ is testing in-chat trip bookings with Priceline. Here's what it means for the "conversation is the new funnel" thesis, and for travel marketers.
Early movers into ChatGPT Ads: what AdWords 2001 can teach you about the next six months
ChatGPT Ads just added conversion bidding and bulk tools. Here's why the speed of that rollout, not the features themselves, is the real signal for marketers.
70% of Shoppers Now Ask AI First: What That Means for Your Consideration Set
A new Roland Berger study of 6,000 consumers finds 70% now use AI for product research. Here's what it means for your GEO strategy and budget.
Meta AI Can Now Act, Not Just Chat: What That Means for Your Funnel
Meta AI can now plan, book, and execute tasks on your behalf. Here's what an agentic Meta AI means for marketers and why the thread is becoming the funnel.
When the Agent Is the Customer: Who Owns the Data When ChatGPT Does the Shopping?
AI agents are entering product discovery. Here's what marketers stand to gain, and lose, when the agent shops on the customer's behalf.
AI Max and the End of the Keyword: What Intent Matching Means for Your Search Budget
Google says AI Max unlocks billions of new monetizable searches. Here's what the claim doesn't show, and what it means for your search budget strategy.
WhatsApp's iPad Accounts and CarPlay Update Aren't Cute Features, They're Platform Strategy
Meta's new WhatsApp features look like small UX polish. For marketers, they're a signal about where the conversation channel is heading next.
Pre-Seed, Big Thesis: Why Investors Are Betting on AI-Search Visibility Tools Now
ChatFeatured raised a $2M pre-seed for an AI search visibility agent. Small round, big ambition: here's what it signals about the GEO funding wave.
Google ships three new Gemini models, but the one martech vendors actually need is still missing
Google released three Gemini models this week, but skipped 3.5 Pro. For martech vendors building on Gemini, that gap is a real decision point.
Your Match Rate is the most important marketing metric you’re probably ignoring
Cookies are gone, ATT cut off device IDs, and your match rate quietly caps every campaign. Here's why it's your real competitive moat now.